When Bridgestone Golf calls something a game-changer, they don’t use the phrase lightly. Enter the brand-new e12 SPLASH, a golf ball engineered specifically to tackle one of the game’s most annoying problems: mud balls. Thanks to its RPL-X Hydrophobic Coating, the e12 SPLASH repels water and sheds dirt like it’s nothing, delivering pure performance regardless of weather conditions.

As Adam Rehberg, Bridgestone’s Sr. Marketing Manager of Product, explains: “We’re thrilled to launch the first ball that delivers truly superior performance in wet conditions.” And that’s no small claim, the e12 SPLASH has been in development for years, and the technology feels like a major step forward for recreational golfers who want consistency rain or shine.

Beyond the coating, the e12 SPLASH brings Bridgestone’s proven tech to the table. A soft, low-compression core ensures maximum feel, while a sidespin-reducing mantle straightens out drives. Combine that with their Contact Force Dimple pattern, which optimizes energy transfer at impact, and you’ve got one of the longest, straightest balls designed for the everyday golfer.

The e12 SPLASH also comes with MindSet technology, a visual guide on the ball created with Jason Day and performance coach Jason Goldsmith. This simple 3-step process, Identify, Visualize, Focus, helps golfers lock in their pre-shot routine and stay mentally sharp. Bridgestone’s research shows it’s especially effective for players scoring above 90 (a massive portion of us weekend warriors).